Crunchy, zesty flavorful and branded, Doritos offers their consumers a true sensory experience when consuming their products. Their flavors of Doritos range from the popular Nacho Cheese, to the not so popular Clam Chowder flavor in Japan. This company has grown to be a household staple chip in the United States and their marketing backs that. They are one of the most successfully marketed chip companies out there.
Comparable to Coca Cola’s branding, Doritos offer the consumer something else that no other chip can: intense, accurate and responsive flavor that keeps you grabbing more and more. However, rarely, is a chip construed as a health food or something that is even good for you. We all know that, it’s like ice cream: eat it sparingly. But, don’t you wish you actually knew what kinds of dangers lurk in Doritos? Not only are these to be eaten sparingly, they are flat out dangerous by many consumer standards. However, there is not a whole lot of over site and regulations that are used in the ingredients. Here is a list of the ingredients found in one of Doritos most common products – Nacho Cheese. Directly from the Frito Lay website:
Nacho Cheese Doritos ingredients (US), in order of percent of product: whole corn, vegetable oil (corn, soybean, and/or sunflower oil), salt, cheddar cheese (milk, cheese cultures, salt, enzymes), maltodextrin, wheat flour, whey,monosodium glutamate, buttermilk solids, romano cheese (part skim cow’s milk, cheese cultures, salt, enzymes),whey protein concentrate, onion powder, partially hydrogenated soybean and cottonseed oil, corn flour, disodium phosphate, lactose, natural and artificial flavor, dextrose, tomato powder, spices,lactic acid, artificial color(including Yellow 6, Yellow 5, Red 40), citric acid, sugar, garlic powder, red and green bell pepper powder,sodium caseinate, disodium inosinate, disodium guanylate, nonfat milk solids, whey protein isolate, corn syrup solids.
I have highlighted all the questionable ingredients, which I will go over in this post. Keep in mind, though, this is not the only company releasing these kinds of dangerous chips to the unbeknownst consumer. Like other commercialized products, this company doesn’t show this information to consumers, unless they view the ingredients. That’s why it is so important to look at the ingredients list and label on anything you decide on consuming. Read more →